Hartmut Schwesinger´s marketing and communications strategies are successful because he is particularly able to put himself in his client´s shoes and calibrate strategies accordingly. He zeroes in on those aspects that most clearly set his clients apart from their competition. Hartmut Schwesinger firmly believes that tailor-made, creative and unusual approaches and strategies are required to differentiate from the mainstream.
„Frankfurt Digital Marketplace“, March 1995, first homepage of a city in Germany that was addressing a general public, FORTUNE Magazine choose Frankfurt that year as „5th best city in the world“ to do business with an explicit refference to the "Digital Marketplace".
Already in 1997, long before any other German inward investment agency Dr. Schwesinger promoted Frankfurt in India predominately aiming at the Indian software companies. As a result the Indian Consul general in Frankfurt could could declare the city to be the „Gateway to Continental Europe for Indian Software Companies“ a couple of years later.
Refering to the „Tours“ on YouTube, short videos in which Dr. Schwesinger personally presented certain aspets of the Frankfurt Rhein Main region in a quite individual manner, the leading German newspaper Frankfurter Allgemeine Zeitung des Jahres elected him as one of the "Köpfe des Jahres" (=heads of the year) of Frankfurt Rhein Main.
An international study on economic development and inward investment promotion by the City of Chicago identified the strategy of the FRM GmbH under Dr. Schwesinger as one of three benchmarks worldwide.
A study by the EU-Commission presented the FRM GmbH as one of eight best practice examples.
According to a partner of the agency conducting that study the concept of the FRM GmbH for using the internet is an international benchmark with the Youtube-Tours, the web-portal „Frankfurt.rhein-main.net“, which received an award by the German Designers Club, and the presences in the social media.
The minister for economic affairs at the Russian Ambassy in Berlin granted Dr. Schwesinger two awards of the Russian Federation for his merits in fostering the Russian-German economic relationship.
Acknowledging Dr. Schwesinger´s tireless endeavours to strengthen the economic ties between Korea and Germany the Korean-German Business Club in Seoul elected him as an honorary member thus making him the sole non-Korean in that club.
Von Dr. Schwesinger initiated and executed the following campaigns and events
„Frankfurt meets New York“ – an annual festive dinner (1996-2002) in New York with up to 400 guests and performances by musicians and artists from Frankfurt.
Frankfurt´s initial participations and stands at MIPIM and EXPO REAL.
The Frankfurt BIO TECH ALLIANCE
On his own initiative and in his own responsibility Dr. Schwesinger had the FRM GmbH join the reception „Frankfurt meets Davos“ on behalf of the City of Frankfurt at the World Economic Forum in Davos.